[wp-trac] [WordPress Trac] #65407: Proposal: Add support for the No-Vary-Search HTTP response header
WordPress Trac
noreply at wordpress.org
Thu Jun 4 13:08:27 UTC 2026
#65407: Proposal: Add support for the No-Vary-Search HTTP response header
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Reporter: jonoaldersonwp | Owner: (none)
Type: defect (bug) | Status: new
Priority: lowest | Milestone: Awaiting Review
Component: General | Version:
Severity: normal | Resolution:
Keywords: | Focuses: performance
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Comment (by jonoaldersonwp):
For opt-in, I think we'd need to consider:
- Scenarios where sites use server-side logic around capturing campaign
parameters (e.g., "this session came from Facebook"); e.g., for passing
through a lead-gen form into Salesfore/similar.*
- A/B testing / marketing customization / personalisation stuff, which
runs server-side - which is 'relatively' common. We'd need that kit to
either disable the header, or opt their affected params into an allow
list.
Annoyingly, the breakage in both cases would be silent/invisible, as it'd
be as if the parameter simply wasn't there. That makes debugging breakages
naaaaasty.
*I can't think of a reason why those kinds of systems couldn't/shouldn't
be client-side (cookies, local storage, etc). Am I missing something,
other than "doing it wrong"?
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Ticket URL: <https://core.trac.wordpress.org/ticket/65407#comment:6>
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