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<div class=Section1>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>We’re looking for a new Wordpress site design for our
website. We transitioned to the Wordpress platform a year ago, but our
old static design just doesn’t do what we need it to. With
Wordpress 2.5 being released and with us introducing a brand new chair line in
June, it seems like the perfect time to upgrade our site. These are the
main goals of our site redesign:<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:56.25pt;text-indent:-38.25pt;mso-list:
l1 level1 lfo1'><![if !supportLists]><span style='font-size:12.0pt;font-family:
"Gill Sans MT","sans-serif";color:black'><span style='mso-list:Ignore'>1.<span
style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Get customers to the most convenient reseller to purchase chairs,
whether online or brick and mortar<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:56.25pt;text-indent:-38.25pt;mso-list:
l1 level1 lfo1'><![if !supportLists]><span style='font-size:12.0pt;font-family:
"Gill Sans MT","sans-serif";color:black'><span style='mso-list:Ignore'>2.<span
style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Inform customers about the benefits of our products, especially
since not many people know what bungee chairs are <o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:56.25pt;text-indent:-38.25pt;mso-list:
l1 level1 lfo1'><![if !supportLists]><span style='font-size:12.0pt;font-family:
"Gill Sans MT","sans-serif";color:black'><span style='mso-list:Ignore'>3.<span
style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Get news and press releases out about Seatability<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>We are planning on redoing almost everything on our site,
including organization and content. The exact contents and organization
will be affected in large part by the design of the site and how it helps us to
meet our goals. The basic ideas won’t change, but this will be a
significant upgrade for us.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>There is also a custom database programming portion of the project
involving moving our dealer and product information into a database that we can
then pull out and display in various widgets throughout the site. Some custom
widgets that pull that information may also be required.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>We have sketched out a rough outline for overall layout for the
home, product and dealer pages. You can view those here:<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span
style='font-size:12.0pt;font-family:Symbol;color:black'><span style='mso-list:
Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><a href="http://www.seatability.com/ftp/home-small.pdf">www.seatability.com/ftp/home-small.pdf</a>
<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span
style='font-size:12.0pt;font-family:Symbol;color:black'><span style='mso-list:
Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><a href="http://www.seatability.com/ftp/product-small.pdf">www.seatability.com/ftp/product-small.pdf</a><o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span
style='font-size:12.0pt;font-family:Symbol;color:black'><span style='mso-list:
Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><a href="http://www.seatability.com/ftp/dealer-small.pdf">www.seatability.com/ftp/dealer-small.pdf</a><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>We are not in a major rush to get this project completed. We are
launching our product line in June, so we need to have everything completed by
the middle to end of May so we have time to transition and create new content.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>General Thoughts<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>I’ve attached some rough thoughts we have on site layout for
some custom pages. As for color schemes, we are probably less interested
in a light on dark look. As far as the old site goes, we’re not
tied to any colors or themes. The only thing that we’re really tied
to is our logo. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>For overall design, we’re open to any ideas or suggestions
that you have. We want to have a professional looking site, especially
attractive to the architect / interior designer crowd. We do have an
‘out there’ product, so we’d like to have a little zing or
flair that keeps the site from being too blandly professional.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>We have the bulk of our photos in the NextGen Gallery plugin, so
we plan on continuing to use that to power photos.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><a href="http://seatability.com/product/colorphotos/">http://seatability.com/product/colorphotos/</a>
<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>We currently are not collecting email addresses, but one of my
goals for the website redesign is to set some conversion goals, including email
subscriptions, so that we can track the effectiveness of our site. The
main conversion ratios I would be interested in are:<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>•
Signups for our email list<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>•
Clickthroughs to our dealers<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>•
Possibly have a contact form on all dealer pages<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>As for news and press releases, the main things that we will be
featuring are:<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>•
Product releases, changes and possibly availability updates<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>•
Getting word out about marketing events like trade shows<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>•
Reseller news when we sign new dealers and if / when dealers do special
promotions on Seatability chairs<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>These are very important for us and I want to make sure that they
are readily accessible and prominently available on the home page.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Home Page<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>I really like the functionality of the Options theme and I’d
like to have some of that same functionality replicated on our home page. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><a
href="http://justintadlock.com/archives/2008/02/24/options-wordpress-theme">http://justintadlock.com/archives/2008/02/24/options-wordpress-theme</a>
<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>I’d like to have our blog content in the top right plugin
sorted by categories or something. In the main section, I’d like to
have the option to rotate product, news and / or dealer information through a
rotating panel (similar to the options theme)<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Product Page<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>I’d like these to be database driven. The products
will be showing up on the home page, dealer pages and other places. I
don’t know if this needs to be custom coded or if we should integrate
another plugin. We don’t need to do any ecommerce on the site, but
we want to figure out the best and quickest way to get people to our resellers.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Dealer Page<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>I want to feature all of our resellers with their own pages and
information about them. I’ve thought about using the techniques
from the article below so that I can style their information in the
author.php. I also want to extract portions of that information to be
displayed in a random rotating dealer spotlight on our front page. It
would be great if we could determine the location of our visitor based on their
IP address and then showing them the dealer closest and most convenient to
them. If there is a better way to do this with some other plugin or database
method, I’m open to any suggestions.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><a
href="http://www.wpdesigner.com/2008/03/01/how-to-use-wordpress-as-a-membership-directory/">http://www.wpdesigner.com/2008/03/01/how-to-use-wordpress-as-a-membership-directory/</a>
<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Sidebars & Widget Styling<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>We’d like different sidebars for our main, product and
dealer pages, and possibly blog posts too. Some of the widgets may be
tied into the dealer / product databases, and so these may require custom
styling and programming.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Complementary CForms II CSS<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>We use the CForms II plugin for all of our forms on our site,
including contact, customer support, product registration and job
applications. We’d like for our those to complement the rest of the
website.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><a href="http://wordpress.org/extend/plugins/cforms/">http://wordpress.org/extend/plugins/cforms/</a>
<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><a href="http://seatability.com/support/register/">http://seatability.com/support/register/</a>
<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><a href="http://seatability.com/support/customer-service/">http://seatability.com/support/customer-service/</a>
<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Could you please let me know if you’d be interested in
helping us with our design, what it would cost and how long of a turnaround
time it would be? If there is anything else that would help you to get a
better idea of what we are looking for, please email me at <a
href="mailto:derek@seatability.com">derek@seatability.com</a>. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Thanks,<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Derek<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='color:black'><img border=0 width=480 height=1
id="_x0000_i1026" src="http://www.seatability.com/images/signatures/line.gif"
alt="http://www.seatability.com/images/signatures/line.gif"></span><span
style='color:black'><o:p></o:p></span></p>
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<p class=MsoNormal align=center style='text-align:center'><span
style='font-family:"Gill Sans MT","sans-serif";color:black'>Derek Perkins -
Chief Executive Officer </span><span style='font-size:12.0pt;font-family:
"Gill Sans MT","sans-serif";color:black'><o:p></o:p></span></p>
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<p class=MsoNormal align=right style='text-align:right'><span
style='font-size:9.0pt;font-family:"Gill Sans MT","sans-serif";color:black'>422
North 1280 West<br>
Provo, UT 84601<br>
<a href="mailto:derek@seatability.com"><span style='color:blue'>derek@seatability.com</span></a><o:p></o:p></span></p>
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<p class=MsoNormal><a href="http://www.seatability.com/"><span
style='font-family:"Gill Sans MT","sans-serif";color:blue;text-decoration:
none'><img border=0 width=225 height=61 id="_x0000_i1025"
src="http://www.seatability.com/images/signatures/siglogo.png"
alt="Seatability - Sit with us"></span></a><span style='font-size:12.0pt;
font-family:"Gill Sans MT","sans-serif";color:black'><o:p></o:p></span></p>
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<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Gill Sans MT","sans-serif";
color:black'>Tel: 1-800-715-3346 x500<br>
Cell: (801) 358-2593<br>
Fax: 1-888-412-2913 <o:p></o:p></span></p>
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