[wp-hackers] Permalink Structure - Performance vs. SEO

Tue Jun 14 22:13:19 UTC 2011

+1

Build your site for people, not search engines.

On 6/13/2011 4:08 PM, Chip Bennett wrote:
> And speaking tangentially, I wish more people cared about *user*
> optimization more than *search engine* optimization. This whole movement to
> obscure the post date (including not using year/month in the permalink,
> etc.) just to gain some SEO advantage comes at the expense of users, who
> would otherwise benefit from having such contextual information. (And
> knowing the date of, e.g. a WordPress tutorial is invaluable for determining
> its relevance/obsolescence.)
>
> /tangential soapbox
>
> Chip
>
> On Mon, Jun 13, 2011 at 4:01 PM, Leo Baiano<ljunior2005 at gmail.com>  wrote:
>
>> In the project I have many static pages.
>>
>> A URL with id / name of the post SEO interfere so much in so far as to
>> revealperformance problems, even if they are small?
>>
>> 2011/6/13 David Law<wp-hackers at google-adsense-templates.co.uk>
>>
>>> On Mon, 13 Jun 2011 11:39:56 -0300, you wrote:
>>>
>>>> Thanks guys, I am convinced that the best way, at least while the WP
>> does
>>>> not updatethis part is to use the structure id / post as it should not
>>>> affect that much in terms ofSEO but it can bring an improvement in
>>>> performance.
>>>>
>>>> DAvid, when I talk pages are pages created in WP, but not necessarily
>>> state
>>>> that havefewer updates.
>>> The performance issue with using a permalink structure of just the
>>> post title as I understand it is related to the post permalinks can
>>> match Static Page permalinks (static pages are like your about page
>>> that are not part of the archives, so not a post).
>>>
>>> If you have a site with a lot of static pages (so not posts) it can
>>> cause a performance issue.
>>>
>>> I'm far, far from an expert in this area, so repeating information
>>> posted by those who do understand database performance issues.
>>>
>>> In my expereince if you have a site with few static pages and use the
>>> permalink structure
>>>
>>> /title-of-post
>>>
>>> which is
>>>
>>> /%postname%
>>>
>>> the permormance hit is minimal. This is the best SEO permalink
>>> setting.
>>>
>>> If you have a lot of static pages and are concerned at performance
>>> (maybe a cheap hosting account so worried about resources) use
>>>
>>> /id-title-of-post
>>>
>>> which is
>>>
>>> /%post_id%-%postname%
>>>
>>> or similar.
>>>
>>> David
>>> --
>>> http://www.stallion-theme.com/ Stallion WordPress SEO Theme
>>> http://www.stallion-theme.com/stallion-wordpress-seo-plugin Stallion
>>> WordPress SEO Plugin
>>>
>>>
>>>
>>>> 2011/6/13 David Law<wp-hackers at google-adsense-templates.co.uk>
>>>>
>>>>> I've worked as an SEO consultant for almost a decade, have been
>>>>> working with WordPress for over half that time, built the best
>>>>> WordPress SEO theme around (by a mile) and can tell you your SEO
>>>>> analyst is wrong UNLESS every post in every category is also targeting
>>>>> the keywords within the category?
>>>>>
>>>>> That's not many sites that have that sort of SEO setup. If for example
>>>>> you have a site about dogs having a category dogs and having all posts
>>>>> within it would help with dogs relevant SERPs. But then if all your
>>>>> posts are about dogs you would use dogs in the post titles, so you
>>>>> would repeat dogs twice.
>>>>>
>>>>> Basically if it's an important keyword to a post you should use it as
>>>>> part of the post title.
>>>>>
>>>>> Ignoring the domain name the best folder/filename structure for all
>>>>> sites (not just WordPress) is
>>>>>
>>>>> keyword-phrase
>>>>>
>>>>> and if you name your posts with SEO in mind that should be covered by
>>>>> the posts title, therefore the best SEO permalink structure for most
>>>>> sites is
>>>>>
>>>>> /post-title
>>>>>
>>>>> Best SEO permalink structure taking into account performace is or a
>>>>> derivative of
>>>>>
>>>>> /id-post-title
>>>>> /id/post-title
>>>>>
>>>>> You can add a / to the end or .html or .php, I tend towards leaving
>>>>> that out now (used to use html years ago).
>>>>>
>>>>> When you mention Pages I assume you mean a lot of Static Pages rather
>>>>> than a lot of pages in total (a lot of posts) on the site? If so you
>>>>> should go with the performance example above, the SEO hit on the
>>>>> perfect structure is minimal having a number (the ID) added to all
>>>>> URLs.
>>>>>
>>>>> David
>>>>> --
>>>>> http://www.stallion-theme.com/ Stallion WordPress SEO Theme
>>>>> http://www.stallion-theme.com/stallion-wordpress-seo-plugin Stallion
>>>>> WordPress SEO Plugin
>>>>>
>>>>> On Sat, 11 Jun 2011 22:01:38 -0300, you wrote:
>>>>>
>>>>>> I have a question ... Working in a large project site and will have
>>> many
>>>>>> pages, so I opted for the permalink structure that shows the year
>>> before
>>>>> the
>>>>>> name of the post, did it to improve the performance of WP.
>>>>>>
>>>>>> The problem is that the analyst SEO project asked me to use the
>>> category
>>>>>> structure / name of the post, I explained that this causes WordPress
>> to
>>>>>> create several lines of rules to be more than normal and can severely
>>>>> damage
>>>>>> the site in terms of performance, since whenever a URL is requested
>> the
>>> WP
>>>>>> need to read a lot of rules to find how to handle the URL, but he
>>> claimed
>>>>>> that putting the loss of performance and loss of points in the
>>>>> optimization
>>>>>> SEO SEO ending balance weighing more.
>>>>>>
>>>>>> Ask references about the interference of the URL in the site
>>> optimization
>>>>>> but he has not handed me anything, so I come to exchange experience
>>> with
>>>>> you
>>>>>> on the subject, have done so? Actually the structure category / name
>> of
>>>>> the
>>>>>> post instead of year / name of the post will greatly influence the
>>>>>> positioning of pages in search engines?
>>>>> _______________________________________________
>>>>> wp-hackers mailing list
>>>>> wp-hackers at lists.automattic.com
>>>>> http://lists.automattic.com/mailman/listinfo/wp-hackers
>>>>>
>>> _______________________________________________
>>> wp-hackers mailing list
>>> wp-hackers at lists.automattic.com
>>> http://lists.automattic.com/mailman/listinfo/wp-hackers
>>>
>>
>>
>> --
>> Amplexos,
>>
>> Leo Baiano
>> http://www.leobaiano.com
>> http://www.blog.ljunior.com
>> http://www.mcelebridades.com
>> http://www.twitter.com/leobaiano
>> _______________________________________________
>> wp-hackers mailing list
>> wp-hackers at lists.automattic.com
>> http://lists.automattic.com/mailman/listinfo/wp-hackers
>>
> _______________________________________________
> wp-hackers mailing list
> wp-hackers at lists.automattic.com
> http://lists.automattic.com/mailman/listinfo/wp-hackers
>
>