[wp-hackers] Permalink Structure - Performance vs. SEO

Mon Jun 13 21:18:13 UTC 2011

I agree with you Chip that the date of publication is important to improve the
relevance ofsearch results, but I believe search engines do not use the URL
string to determine the date of publication of the post, there are other
less manipulable for it.

SEO specialists to the list. It is possible to know what's more weight to a
URL, when organizing the search results in order of relevance?

I imagine it would be something like below, but it's just my imagination have
noreference to prove this:

1 - keywords;
2 - Order of keywords in relation to the search term;
3 - size of the url.

2011/6/13 Chip Bennett <chip at chipbennett.net>

> And speaking tangentially, I wish more people cared about *user*
> optimization more than *search engine* optimization. This whole movement to
> obscure the post date (including not using year/month in the permalink,
> etc.) just to gain some SEO advantage comes at the expense of users, who
> would otherwise benefit from having such contextual information. (And
> knowing the date of, e.g. a WordPress tutorial is invaluable for
> determining
> its relevance/obsolescence.)
>
> /tangential soapbox
>
> Chip
>
> On Mon, Jun 13, 2011 at 4:01 PM, Leo Baiano <ljunior2005 at gmail.com> wrote:
>
> > In the project I have many static pages.
> >
> > A URL with id / name of the post SEO interfere so much in so far as to
> > revealperformance problems, even if they are small?
> >
> > 2011/6/13 David Law <wp-hackers at google-adsense-templates.co.uk>
> >
> > > On Mon, 13 Jun 2011 11:39:56 -0300, you wrote:
> > >
> > > >Thanks guys, I am convinced that the best way, at least while the WP
> > does
> > > >not updatethis part is to use the structure id / post as it should not
> > > >affect that much in terms ofSEO but it can bring an improvement in
> > > >performance.
> > > >
> > > >DAvid, when I talk pages are pages created in WP, but not necessarily
> > > state
> > > >that havefewer updates.
> > >
> > > The performance issue with using a permalink structure of just the
> > > post title as I understand it is related to the post permalinks can
> > > match Static Page permalinks (static pages are like your about page
> > > that are not part of the archives, so not a post).
> > >
> > > If you have a site with a lot of static pages (so not posts) it can
> > > cause a performance issue.
> > >
> > > I'm far, far from an expert in this area, so repeating information
> > > posted by those who do understand database performance issues.
> > >
> > > In my expereince if you have a site with few static pages and use the
> > > permalink structure
> > >
> > > /title-of-post
> > >
> > > which is
> > >
> > > /%postname%
> > >
> > > the permormance hit is minimal. This is the best SEO permalink
> > > setting.
> > >
> > > If you have a lot of static pages and are concerned at performance
> > > (maybe a cheap hosting account so worried about resources) use
> > >
> > > /id-title-of-post
> > >
> > > which is
> > >
> > > /%post_id%-%postname%
> > >
> > > or similar.
> > >
> > > David
> > > --
> > > http://www.stallion-theme.com/ Stallion WordPress SEO Theme
> > > http://www.stallion-theme.com/stallion-wordpress-seo-plugin Stallion
> > > WordPress SEO Plugin
> > >
> > >
> > >
> > > >2011/6/13 David Law <wp-hackers at google-adsense-templates.co.uk>
> > > >
> > > >> I've worked as an SEO consultant for almost a decade, have been
> > > >> working with WordPress for over half that time, built the best
> > > >> WordPress SEO theme around (by a mile) and can tell you your SEO
> > > >> analyst is wrong UNLESS every post in every category is also
> targeting
> > > >> the keywords within the category?
> > > >>
> > > >> That's not many sites that have that sort of SEO setup. If for
> example
> > > >> you have a site about dogs having a category dogs and having all
> posts
> > > >> within it would help with dogs relevant SERPs. But then if all your
> > > >> posts are about dogs you would use dogs in the post titles, so you
> > > >> would repeat dogs twice.
> > > >>
> > > >> Basically if it's an important keyword to a post you should use it
> as
> > > >> part of the post title.
> > > >>
> > > >> Ignoring the domain name the best folder/filename structure for all
> > > >> sites (not just WordPress) is
> > > >>
> > > >> keyword-phrase
> > > >>
> > > >> and if you name your posts with SEO in mind that should be covered
> by
> > > >> the posts title, therefore the best SEO permalink structure for most
> > > >> sites is
> > > >>
> > > >> /post-title
> > > >>
> > > >> Best SEO permalink structure taking into account performace is or a
> > > >> derivative of
> > > >>
> > > >> /id-post-title
> > > >> /id/post-title
> > > >>
> > > >> You can add a / to the end or .html or .php, I tend towards leaving
> > > >> that out now (used to use html years ago).
> > > >>
> > > >> When you mention Pages I assume you mean a lot of Static Pages
> rather
> > > >> than a lot of pages in total (a lot of posts) on the site? If so you
> > > >> should go with the performance example above, the SEO hit on the
> > > >> perfect structure is minimal having a number (the ID) added to all
> > > >> URLs.
> > > >>
> > > >> David
> > > >> --
> > > >> http://www.stallion-theme.com/ Stallion WordPress SEO Theme
> > > >> http://www.stallion-theme.com/stallion-wordpress-seo-pluginStallion
> > > >> WordPress SEO Plugin
> > > >>
> > > >> On Sat, 11 Jun 2011 22:01:38 -0300, you wrote:
> > > >>
> > > >> >I have a question ... Working in a large project site and will have
> > > many
> > > >> >pages, so I opted for the permalink structure that shows the year
> > > before
> > > >> the
> > > >> >name of the post, did it to improve the performance of WP.
> > > >> >
> > > >> >The problem is that the analyst SEO project asked me to use the
> > > category
> > > >> >structure / name of the post, I explained that this causes
> WordPress
> > to
> > > >> >create several lines of rules to be more than normal and can
> severely
> > > >> damage
> > > >> >the site in terms of performance, since whenever a URL is requested
> > the
> > > WP
> > > >> >need to read a lot of rules to find how to handle the URL, but he
> > > claimed
> > > >> >that putting the loss of performance and loss of points in the
> > > >> optimization
> > > >> >SEO SEO ending balance weighing more.
> > > >> >
> > > >> >Ask references about the interference of the URL in the site
> > > optimization
> > > >> >but he has not handed me anything, so I come to exchange experience
> > > with
> > > >> you
> > > >> >on the subject, have done so? Actually the structure category /
> name
> > of
> > > >> the
> > > >> >post instead of year / name of the post will greatly influence the
> > > >> >positioning of pages in search engines?
> > > >> _______________________________________________
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> > > >>
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> > >
> >
> >
> >
> > --
> > Amplexos,
> >
> > Leo Baiano
> > http://www.leobaiano.com
> > http://www.blog.ljunior.com
> > http://www.mcelebridades.com
> > http://www.twitter.com/leobaiano
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-- 
Amplexos,

Leo Baiano
http://www.leobaiano.com
http://www.blog.ljunior.com
http://www.mcelebridades.com
http://www.twitter.com/leobaiano