[wp-hackers] Some Thoughts/Enhancement Ideas In And Around The Category Side Of Things

[Otto]

On Wed, Feb 10, 2010 at 1:11 PM, esmi at quirm dot net <esmi at quirm.net> wrote:
> on 10/02/2010 19:05 Otto said the following:
>
>> You are mistaken. Sorry. Google doesn't care about paths or total URL
>> length.
>
> <snip>
>>
>> But don't take my word for it, ask Matt Cutts.
>
> Do you happen to have a link that I can use as a cite for this? It's a point
> I'd dearly love to get across on the forums.

Mmm.. Not really.

Searching found this interview with him where he talks about having
excessive numbers of words in the URL:
http://www.stephanspencer.com/search-engines/matt-cutts-interview .
It's about a third of the way down the page.

Google's own blogs on blogger use the month/day/name structure.
Example: http://blog.chromium.org/2010/02/40000-more-extensions.html

Matt Cutts runs his site on WordPress. He appears to use just
%postname% for his permalink, but he has also changed the word
"category" to "type" for his category archives.

All blogger URLs tend to get really long, and they rank fine in searches.

I dunno. There's a lot of incorrect and misleading SEO ideas out
there. The whole trick is simple, really: there's no "tricks" to SEO.
A site that is easier to parse and read will rank better than one that
isn't. If your content is easier to find, it'll rank higher. This
means having intra-blog links prominently displayed. It really doesn't
much matter what the URL is, because people don't type URLs, and
therefore Google doesn't place a lot of stock in them. People see
sites, not URLs.

-Otto
Sent from Memphis, TN, United States