[wp-design] A Logo Suggestion

[Joen Asmussen]

Hello List,

Long time no talk.

I promised I'd pull my act together last week: better late than never. I 
also promised I wouldn't criticize any other logo designs before I had 
"put myself out in the open" so to speak. It is one thing to criticize 
others, and an entirely different one to take part in the "battle".

So here are my suggestions. They are based loosely on that "core values" 
discussion we had in the beginning, but more so on those values I've 
learnt as we went along: "the cadillac of blogging systems".

As such: elegance, simplicity, love.

Add to that 50% of Denis' logo which I absolutely loved (let there be no 
doubt that this is "open source design", and Denis deserves written and 
spoken credit for this). Attached is the end result. I am not entirely 
happy just yet, and if any of you (Matt in particular) should like the 
direction these logos have taken, I would want to do a round of 
improvements, adjustments here and there (not to mention tracing it in 
Illustrator).

* Logo 1: Denis' heart concept spelling out "WP". Framed in a stylish 
badge. The dark blue colors communicate stability and sincere quality. 
The typeface (FF Dax) communicates "modern yet traditional".

A note on the typeface: traditional typefaces are Serif typefaces (with 
feet). Example is the latest logo design. Another attribute of both 
serifs and traditional typefaces is that the weight of the bases of the 
font is heavier on the sides. Look closely at the "o", and you'll see 
that left and right sides of the letter are thicker than top and bottom. 
Combine this with the modern sans-serif and you have a "semi-sans", 
which bears both qualities. I think this works well for Wordpress.

* Logo 2: Sort of an experiment with the W / heart shape and the P. The 
WordPress logotype is two-color to bear resemblance with the current 
Wordpress Logo.

* Logo 3: Logo in a simple version.

* Logo 4: WP logo with a typeface instead.

* Logo 5: Additional typeface experiment.

Let me know what you think, and if anyone needs to develop further, I 
can send a PSD.

Joen

-- 

Joen Asmussen

CPH, DENMARK
ICQ: 2462161, AIM: workjoen

work: www.titoonic.dk <http://www.titoonic.dk> | private: 
www.noscope.com <http://www.noscope.com> & www.turtleshell.com 
<http://www.turtleshell.com>

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